College of Business Development Plan - 1113 Words

Development Plan One constant is change. Technologies change, processes change, research creates and promotes change (Aguinis, 2013). A need for constant change and improvement exists in any organization to remain competitive in the global environment. This need to remain current in teaching and supporting the teaching and research at the College of Business requires that employees invest in their personal development. To assist with this, the college of business not only provides funds for professional development supports ongoing development through the development plan. The objectives of this plan, the content, and the development activities of the development plan for the College of Business will now be discussed. Plan†¦show more content†¦A strategically sound organization such as the college of business will continually develop employees grooming individuals to advance within the organization (Aguinis, 2013). The plan seeks to prepare employees, noting potential to be found and developing the noted talent through trainings, advice, coaching, and other developmental methods (Aguinis, 2013). Beyond developing current skills, the plan will seek to foster new competencies that are applicable to future positions within the organization as well. Enrich Employee’s Work Experience The opportunity to expand and challenge oneself enriches the employment experience (Aguinis, 2013). The vision for the College of Business is: â€Å"We are in the business of building successful futures† (UCCS, 2013). This building of futures includes all stakeholders, not just students or faculty. The university does not always have funds to compensate employees with large merit rewards, but the college expends great effort to ensure employees feel valued and invested in. Content of Plan The College of Business offers several opportunities for employees to obtain professional and personal development through a variety of methods. One method is the use of SkillSoft trainings for required and optional online trainings programs. The SkillSoft program tracks trainings employees take along with gradesShow MoreRelatedBusiness Strategies For Sacramento Business College1103 Words   |  5 PagesOption 1: Restructuring Help Business strategies are an important part of running a company. By exploring potential options for long-term goals a firm can better plan for their future and remain competitive in their respective markets. This essay will explore the fifteen principal grand strategies and a few other business strategies in regards to how they may benefit Sacramento Business College (SBC) in its long-term success as a firm. In addition to helping SBC consider its options this essayRead MoreArt Students On Business Skills And Entrepreneurship1695 Words   |  7 Pagesunderstanding of this research in the forthcoming chapters. 1.1 Research Background The background of this research is to understand and analyse the demands of the art students on business skills and entrepreneurship. London, as the world s fashion capital, is the best place to learn the arts and has many top art colleges (Fashion.telegraph.co.uk, 2015). This contributed to the fashion industry having a large number of graduates and new resources each year. However, the high tuition fees are not makingRead MoreBusiness Administration Essay1690 Words   |  7 PagesAchieve Towards A Business Administration Major Every person has the power to achieve short term and long term goals. Without some type of roadmap, people may get lost or never reach their destination. Gathering Information and building a plan is key before starting a college major. College is to be admired and fun, but also challenging so that students may be better prepared for their future, both career and in life. First year students need every beneficial information possible before startingRead MoreUnit 27 M11257 Words   |  6 PagesUnit 15: M1 M1 – Access methods of achieving development needs within the time frame of the career plan Introduction For M1 I will be assessing methods that I will be achieving during the time period of my career plan. These methods will be based on my weaknesses and how I will be able to overcome them so my future plans can become more successful. I will also be comparing my career plan with my skills audit to see how they both perform in my future. Gaps in my skills For me to become a solicitorRead MoreMarketing Strategy Of Supervalu Inc.939 Words   |  4 Pagespharmaceuticals, and general merchandise via grocery driven business.† While their corporate philosophy centered around exceptional customer service. With the philosophy and mission in mind, SUPERVALU developed a new, innovative business system integrating their core business functions that revolutionized business practices in their industry and boosted profits in an industry that was on the downturn in the late 90s. Continuing their strategic business practices, SUPERVALU merged with a rival organizationRead MoreEssay on Key Aspects of Training and Development1569 Words   |  7 PagesKey Aspects of Training and Development In this section I will be identifying the key aspects of training and development programme an explanation of how this is an importance to Southgate college. Training development Development involves helping an individual to realise his or her potential. This concerns general growth, and is not related specifically to the employees existing post. The term training means the gaining of a particular set of knowledge Read MoreLawrence Working Capital Program : Lawrence1327 Words   |  6 Pagesreconstructing the city’s economic development plan to meet the growing demand of the city. The city of Lawrence Economic Development goal is to create an environment within the City of Lawrence that is conducive to both business and residential activity, in turn attracting and leveraging additional private investment. The priorities of the Economic Development Division include: †¢ Building the vitality of the downtown core through the creation of new residential, business, retail, cultural and entertainmentRead MoreBusiness Plan Essay954 Words   |  4 Pagesfinancial management company that generates value for their customers. 1st Year: We aim to form relevant technical partnerships and register as vendor with at least 20 new clients while closing medium to large scale deals in all our three main areas of business. In this year we will invest both financial and material resources to ensure that we enter new markets India and South America strong. We aim to raise sufficient capital to make us more mobile while relating with international clients. 2nd Year:Read MoreThe Role Of Human Aid Planning Activities And The Overall Organizational Method1368 Words   |  6 PagesAn operational plan is needed in order for the enterprise to be successful. All organization has a blueprint of ways every task in the company will be accomplished. What mission must be finished, the number of individuals wanted to finish the roles, how lengthy will it take for undertaking to be finished and the fee of work completed ought to be diagnosed in the operational plan. This paper will encompass an operational plan. It’s going to define the business enterprise’s imaginative and prescientRead MoreThe Importance Of Quality In Advanced Education1320 Words   |  6 Pagesmeasuring the hole amongst desires and recognitions. The paper plans to examine these issues. A system was produced particularly to suit private optional schools in Jordan with reference to the SERVQUAL show. The subsequent poll is expected to be conveyed to more than 200 un derstudies enlisted in a global capability program among tuition based schools in Jordan. Rex Whisman, (2009) the paper reasons that, in the mind boggling college domain, inside marking enables an establishment to beat interior

Themes, Motifs and Symbols for the Twelfth Night - 1858 Words

Themes, Motifs Symbols Themes Love as a Cause of Suffering Twelfth Night is a romantic comedy, and romantic love is the play’s main focus. Despite the fact that the play offers a happy ending, in which the various lovers find one another and achieve wedded bliss, Shakespeare shows that love can cause pain. Many of the characters seem to view love as a kind of curse, a feeling that attacks its victims suddenly and disruptively. Various characters claim to suffer painfully from being in love, or, rather, from the pangs of unrequited love. At one point, Orsino depicts love dolefully as an â€Å"appetite† that he wants to satisfy and cannot, at another point; he calls his desires â€Å"fell and cruel hounds†. Olivia more bluntly describes love as a†¦show more content†¦In the class system of Shakespeare’s time, a noblewoman would generally not sully her reputation by marrying a man of lower social status. Yet the atmosphere of the play may render Malvolio’s aspirations less unreasonable than they initi ally seem. The feast of Twelfth Night, from which the play takes its name, was a time when social hierarchies were turned upside down. That same spirit is alive in Illyria: indeed, Malvolio’s antagonist, Maria, is able to increase her social standing by marrying Sir Toby. But it seems that Maria’s success may be due to her willingness to accept and promote the anarchy that Sir Toby and the others embrace. This Twelfth Night spirit, then, seems to pass by Malvolio, who doesn’t wholeheartedly embrace the upending of order and decorum but rather wants to blur class lines for himself alone. Motifs Letters, Messages, and Tokens Twelfth Night features a great variety of messages sent from one character to another—sometimes as letters and other times in the form of tokens. Such messages are used both for purposes of communication and miscommunication—sometimes deliberate and sometimes accidental. Maria’s letter to Malvolio, which purports to be from Olivia, is a deliberate (and successful) attempt to trick the steward. Sir Andrew’s letter demanding a duel with Cesario, meanwhile, is meantShow MoreRelatedTwelfth Night- Literature Cape Unit !7125 Words   |  29 PagesTwelfth Night Criticism William Shakespeare and The Twelfth Night Known for his tragedies, comedies, sonnets and love stories, William Shakespeare is argued to be one of the best writers of his time. Throughout his plays, including The Twelfth Night, he uses disguise and deceit to fool the other characters to benefit another. Shakespeare was born in April of 1564 in the town Stratford-upon-Avon. Although the exact date of his birth is not known, historians traditionally celebrate it on the 23rdRead MoreContext Taming of the Shrew1767 Words   |  8 Pagesromantic comedies, The Taming of the Shrew focuses on courtship and marriage, but, unlike most of them, it devotes a great deal of attention to married life after the wedding. The other comedies usually conclude with the wedding ceremony itself. Themes (the fundamental and often universal ideas explored in a literary work) included throughout this text include Marriage as an economic institution and The Effect of Social Roles on Individual Happiness. As a romantic comedy, the play focuses principallyRead MoreThe Dramatic Importance of Act 1 Scenes 1 and 2 of William Shakespeares Twelfth Night4384 Words   |  18 PagesThe Dramatic Importance of Act 1 Scenes 1 and 2 of William Shakespeares Twelfth Night The title Twelfth Night seems to suggest that Shakespeare, who wrote the play around 1602, wanted it to be performed on the twelfth day after Christmas; the festival of the Epiphany. This day formally marked the end of the Christmas season, which at the time was celebrated as a special festival. In addition to eating, drinking and generally over indulging, the performance of plays wasRead MoreLiterary Analysis Of Animal Farm1614 Words   |  7 Pages When reading something new, we at times feel as if this is a story we’ve read before. Memory of past texts can strengthen these feelings as we identify repeating themes and motifs. Symbolism can push a reader deeper into the story by forcing one to see beyond the surface words and to truly understand the writer and their intentions. Understanding the patterns of writers can allow the reader to separate themselves from the text and examine it with a broader perspective. Recognizing these patternsRead MoreHow Fa Has the Use of English Language Enriched or Disrupted Life and Culture in Mauritius15928 Words   |  64 Pages(419). He uses granite as a reference to nature and portrays himself a part of the natural world once his soul leaves the body. The narrator closes his poem with an assurance of his self-existence. A very important reasoning is given in the twelfth stanza, â€Å"I exist as I am, that is enough† (413). This is similar to Rene Descartes philosophical term, Cogito Ergo Sum- I think, therefore I am (Wiki). The poet is assured that his existence is not a deception because he is â€Å"I† or the one who thinksRead MoreCeramics: Pottery and Clay17443 Words   |  70 Pagestemperatures , and thus more durable ware, it is likely that the very earliest ceramic work was too soft to have survived or perhaps too scarce to have been found. When studying the history of ceramics there are two separate but related themes to look for; The technology and the aesthetics. The technology develops in a fairly linear fashion and to a great extent is a measure of a cultures overall technical sophistication. At first, pots are made by hand with rolled coils and fired on the

Marketing Audits and Its Importance to an Organisation Free Essays

Marketing Audits and its importance to an organisation As of I am starting to write this essay, an historic and astonishing incident happened in US—Standard Poors first time downgraded American Federal Bonds form AAA to AA+. Look at the messed up world economic picture–US is suffering from recession without any better signs, Europe is struggling with debt crisis, only growth engine China is also slowing down. We are facing the greatest uncertainty ever experienced before, as for economic society, walking away from this desperate situation needs to review history and find appropriate tools, from an organisation’s point of view, one of the effective tools is to seek for effective and regular marketing audits to cope with rapidly changing economic environment. We will write a custom essay sample on Marketing Audits and Its Importance to an Organisation or any similar topic only for you Order Now Definition and Purposes of Marketing Audit The concept of marketing audit dated back to 1950s and evolved through application phase of 1960s, turbulent 1970s, growing period of 1980s and 1990s until now. The followings are several definitions of marketing audits: A comprehensive examination of an organisation’s marketing structure, programs and performance†Ã¢â‚¬â€-Peter Rix, Marketing-a practical approach â€Å"Systematic, critical, rigorous and unbiased study of efficiency of all marketing activities within an organisation extending to evaluation of each and every functional objective and their effective coordination†Ã¢â‚¬â€-Brian Monger, Marketing in black white â€Å"A periodic, comprehensive, systematic, and independent examination of the organisation’s marketing environment, internal marketing system and specific marketing activities†Ã¢â‚¬â€-Philip Kotler The purposes of marketing audit are to find marketing opportunities, locate marketing issues, seek right short term and long term solution, which ensure the implementation of marketing plans or the revision of unreasonable plans to improve an organisation’s overall marketing performance. Components of the Marketing Audit An effective and rounded marketing audit covers six components: 1/ Marketing Environment Audit Through auditing marketing environment in which it operates, an organisation could find if its marketing strategy is adapt to the marketing environment, and if any changes needed. The marketing environment consists of two subclasses, one is the macro environment which includes political/legal, economic, social/cultural and technological, and another one is industry and competitive environment. In short, PEST+C. 2/ Marketing Strategy Audit It mainly examine whether or not an organisation’s goals and objectives reflect market orientation, if the organisation takes right competition position, seizes market opportunities and allocates appropriate resources. 3/ Marketing Organisation Audit The marketing auditor needs to consider the decision-making ability of marketing organisation, as well as its ability of analysis, planning and execution. Other factors include its strain capacity to market, and its interaction with other function departments. 4/ Marketing Systems Audit It focuses on whether or not an organisation has well-established and effective systems for information gathering, planning and control. All these systems can be classified as internal systems, external systems, vertical and horizontal marketing systems. A vertical marketing system (VMS) is one in which the main members of a distribution channel—producer, wholesaler, and retailer—work together as a unified group in order to meet consumer needs. A horizontal marketing systems(HMS) means in which members at the same level in a channel of distribution band together in strategic alliances or joint ventures to exploit a new marketing opportunity. 5/ Marketing Productivity Audit A marketing organisation needs analyses on profits, cost-benefit, the audit covers performance examinations on sale-profit rates, costs of marketing, collection and inventory, etc. It also examines if there exists excessive cost expenditure and corresponding solutions on cost reduction. 6/ Marketing Function Audit Marketing function audit targets on marketing elements such as products, prices, places and promotions, as well as performance evaluation on marketing organisation, it consists of overall audit, sales audit, market investigation audit, and advertising audit. The auditors, through marketing function audit, may spot issues within marketing management and make relevant recommendations. Main Characteristics of the Marketing Audit Marketing Audit is a process of comprehensive, systematic and independent analysis and assessment of company’s marketing environment, objectives, strategies and activities to identify problem areas and operational strengths and weaknesses and recommends the courses of action to be taken to improve company’s overall marketing performance and make marketing strategies and plan more effective and result oriented. The main characteristics can be summarised as the followings, 1/ It should be comprehensive and broad in focus covering the entire marketing environment of the company. / It should be an objective exercise and independent of the managers directly involved in making the marketing decisions. 3/ It should be a systematic and orderly sequence of diagnostic steps as compared to an unstructured and random investigation. 4/ It should be carried out periodically. The marketing audit should be undertaken on a regular basis and not only when major problems arise. Main eleme nts to be included in a marketing audit The key elements of a marketing audit are: 1/ Marketing Mix For products it includes Product, Price, Place-distribution and Promotion For services it includes Product, Price, Place-distribution, Promotion, People, Processes and Physical Environment 2/ Product Life Cycle [pic] 3/ Competitive Advantage A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices. 4/ Internal and external assessment – SWOT – PEST The Marketing Audit Process and Participants likely to be involved The marketing audit process proceeds with the following steps, Firstly, setting up the audit objectives and scope, preparing relevant documentation, deciding time period for the audit. Secondly, gathering the data, conducting interviews and inquiries. Finally, preparing the audit report, presenting conclusions and providing relevant solutions. Bearing in mind, ‘the most valuable part if the marketing audit often lies not so much in the auditor’s specific recommendations but in the process that managers begin to go through to assimilate, debate, and develop their own concept of the needed marketing action. —The Marketing Audit Comes of Age by Philip Kotler, William T. Gregor and William H. Rodgers III The participants likely to be involved cover all stakeholders including management levels, ordinary staff, suppliers, dealers, customers even shareholders and communities the organisation located in. Who of these stakeholders and to what extent get involved in the aud it depend on the organisation’s specific requirements. Times when a marketing audit should be undertaken The marketing audits could be undertaken on conventional and unconventional bases, which means on one hand an organisation needs to conduct regular and periodic audit and examine whether or not it and its each function unit achieve setting goals and objectives, if any changes needed to its strategy, on the other hand, if an organisation’s internal departments or independent units are performing poorly, it should carry a thorough marketing audit to help them find reasons and improvement methods. Various forms of a marketing audit The marketing audit must be carried independently by an inside audit, onducted by a person or group inside the company but outside the operation being evaluated, or an outside audit conducted by a management consulting firm or practitioner. Why they are considered to be one of the most practical and profitable tools available to a marketer. The marketing audits cover all major marketing areas of a business, not just a few trouble spots. It assesses the marketing environment, marketing strategy, the marketing organisation, marketing systems, the marketing mix and marketing productivity and profitability. The audit is normally conducted by an objective and experienced outside party who is independent of the marketing department. The finding can come as a surprise, and sometimes as a shock, to management. Management then decides which actions make sense and how and when to implement them. The marketing audits prompt to make marketing strategy and plan properly, are beneficial for matching a business’ internal resources with external resources, realise better and profitable operating results. How to cite Marketing Audits and Its Importance to an Organisation, Papers

Marketing Audits and Its Importance to an Organisation Free Essays

Marketing Audits and its importance to an organisation As of I am starting to write this essay, an historic and astonishing incident happened in US—Standard Poors first time downgraded American Federal Bonds form AAA to AA+. Look at the messed up world economic picture–US is suffering from recession without any better signs, Europe is struggling with debt crisis, only growth engine China is also slowing down. We are facing the greatest uncertainty ever experienced before, as for economic society, walking away from this desperate situation needs to review history and find appropriate tools, from an organisation’s point of view, one of the effective tools is to seek for effective and regular marketing audits to cope with rapidly changing economic environment. We will write a custom essay sample on Marketing Audits and Its Importance to an Organisation or any similar topic only for you Order Now Definition and Purposes of Marketing Audit The concept of marketing audit dated back to 1950s and evolved through application phase of 1960s, turbulent 1970s, growing period of 1980s and 1990s until now. The followings are several definitions of marketing audits: A comprehensive examination of an organisation’s marketing structure, programs and performance†Ã¢â‚¬â€-Peter Rix, Marketing-a practical approach â€Å"Systematic, critical, rigorous and unbiased study of efficiency of all marketing activities within an organisation extending to evaluation of each and every functional objective and their effective coordination†Ã¢â‚¬â€-Brian Monger, Marketing in black white â€Å"A periodic, comprehensive, systematic, and independent examination of the organisation’s marketing environment, internal marketing system and specific marketing activities†Ã¢â‚¬â€-Philip Kotler The purposes of marketing audit are to find marketing opportunities, locate marketing issues, seek right short term and long term solution, which ensure the implementation of marketing plans or the revision of unreasonable plans to improve an organisation’s overall marketing performance. Components of the Marketing Audit An effective and rounded marketing audit covers six components: 1/ Marketing Environment Audit Through auditing marketing environment in which it operates, an organisation could find if its marketing strategy is adapt to the marketing environment, and if any changes needed. The marketing environment consists of two subclasses, one is the macro environment which includes political/legal, economic, social/cultural and technological, and another one is industry and competitive environment. In short, PEST+C. 2/ Marketing Strategy Audit It mainly examine whether or not an organisation’s goals and objectives reflect market orientation, if the organisation takes right competition position, seizes market opportunities and allocates appropriate resources. 3/ Marketing Organisation Audit The marketing auditor needs to consider the decision-making ability of marketing organisation, as well as its ability of analysis, planning and execution. Other factors include its strain capacity to market, and its interaction with other function departments. 4/ Marketing Systems Audit It focuses on whether or not an organisation has well-established and effective systems for information gathering, planning and control. All these systems can be classified as internal systems, external systems, vertical and horizontal marketing systems. A vertical marketing system (VMS) is one in which the main members of a distribution channel—producer, wholesaler, and retailer—work together as a unified group in order to meet consumer needs. A horizontal marketing systems(HMS) means in which members at the same level in a channel of distribution band together in strategic alliances or joint ventures to exploit a new marketing opportunity. 5/ Marketing Productivity Audit A marketing organisation needs analyses on profits, cost-benefit, the audit covers performance examinations on sale-profit rates, costs of marketing, collection and inventory, etc. It also examines if there exists excessive cost expenditure and corresponding solutions on cost reduction. 6/ Marketing Function Audit Marketing function audit targets on marketing elements such as products, prices, places and promotions, as well as performance evaluation on marketing organisation, it consists of overall audit, sales audit, market investigation audit, and advertising audit. The auditors, through marketing function audit, may spot issues within marketing management and make relevant recommendations. Main Characteristics of the Marketing Audit Marketing Audit is a process of comprehensive, systematic and independent analysis and assessment of company’s marketing environment, objectives, strategies and activities to identify problem areas and operational strengths and weaknesses and recommends the courses of action to be taken to improve company’s overall marketing performance and make marketing strategies and plan more effective and result oriented. The main characteristics can be summarised as the followings, 1/ It should be comprehensive and broad in focus covering the entire marketing environment of the company. / It should be an objective exercise and independent of the managers directly involved in making the marketing decisions. 3/ It should be a systematic and orderly sequence of diagnostic steps as compared to an unstructured and random investigation. 4/ It should be carried out periodically. The marketing audit should be undertaken on a regular basis and not only when major problems arise. Main eleme nts to be included in a marketing audit The key elements of a marketing audit are: 1/ Marketing Mix For products it includes Product, Price, Place-distribution and Promotion For services it includes Product, Price, Place-distribution, Promotion, People, Processes and Physical Environment 2/ Product Life Cycle [pic] 3/ Competitive Advantage A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices. 4/ Internal and external assessment – SWOT – PEST The Marketing Audit Process and Participants likely to be involved The marketing audit process proceeds with the following steps, Firstly, setting up the audit objectives and scope, preparing relevant documentation, deciding time period for the audit. Secondly, gathering the data, conducting interviews and inquiries. Finally, preparing the audit report, presenting conclusions and providing relevant solutions. Bearing in mind, ‘the most valuable part if the marketing audit often lies not so much in the auditor’s specific recommendations but in the process that managers begin to go through to assimilate, debate, and develop their own concept of the needed marketing action. —The Marketing Audit Comes of Age by Philip Kotler, William T. Gregor and William H. Rodgers III The participants likely to be involved cover all stakeholders including management levels, ordinary staff, suppliers, dealers, customers even shareholders and communities the organisation located in. Who of these stakeholders and to what extent get involved in the aud it depend on the organisation’s specific requirements. Times when a marketing audit should be undertaken The marketing audits could be undertaken on conventional and unconventional bases, which means on one hand an organisation needs to conduct regular and periodic audit and examine whether or not it and its each function unit achieve setting goals and objectives, if any changes needed to its strategy, on the other hand, if an organisation’s internal departments or independent units are performing poorly, it should carry a thorough marketing audit to help them find reasons and improvement methods. Various forms of a marketing audit The marketing audit must be carried independently by an inside audit, onducted by a person or group inside the company but outside the operation being evaluated, or an outside audit conducted by a management consulting firm or practitioner. Why they are considered to be one of the most practical and profitable tools available to a marketer. The marketing audits cover all major marketing areas of a business, not just a few trouble spots. It assesses the marketing environment, marketing strategy, the marketing organisation, marketing systems, the marketing mix and marketing productivity and profitability. The audit is normally conducted by an objective and experienced outside party who is independent of the marketing department. The finding can come as a surprise, and sometimes as a shock, to management. Management then decides which actions make sense and how and when to implement them. The marketing audits prompt to make marketing strategy and plan properly, are beneficial for matching a business’ internal resources with external resources, realise better and profitable operating results. How to cite Marketing Audits and Its Importance to an Organisation, Papers

My Goals for the Future free essay sample

Every human being has goals and dreams they want to accomplish in the future. Goals give purpose to our life and their achievement gives us a sense of satisfaction and success. I feel that traveling with my family and being happy with what I choose to do are my two goals. First, traveling with my family is one of my goals. Traveling provides opportunities for fun, adventure and discovery. It also enriches our life and increases our knowledge and widens our perspective. Traveling not only provides us marvelous insights but it is also a joyful thing to experience with those we love. I have always been interested in visiting foreign places, meeting people of different backgrounds and learning their varying perspectives. Giving my family a wonderful traveling experience far outweighs the benefits of buying presents for them. Goods have limited life span whereas memories and knowledge last forever. Second, a more long-term goal I have is to be happy regardless of what I choose to do. We will write a custom essay sample on My Goals for the Future or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I want to be satisfied with my decisions, to be able to accept and forgive, and most of all to be able to live up to the expectations I have for myself. From a young age, I have always been a determined and driven person for everything that I set out to do. I want to do something that can make a difference in someone? s life. For example, I could be involved in charity work in which I could be able to help people who are in need. In addition, when I feel happy and satisfied with what I do, such as, pursuit of knowledge or helping others, I will approach life with a great enthusiasm. To conclude, my two major goals is traveling with my family and being happy with what I do. Achieveing these goasl will help me increase my positive attitude towards life and my happiness permanently.